As December comes to a close, we wrap up our fourth year in business and prepare to enter our fifth.

Wow. Let's just say that again, so it starts to actually sink in...our fifth year. It's been a great couple of years getting our operations together around here and have only begun easing off from startup mode over the course of this year. You might have noticed that our fabric selection has been trimmed back a bit in that time and that the rate of new fabric additions to the site have slowed down too.

Well, rest assured that this isn't permanent but just a time of reflection that we've taken to better assess the health and direction of our company, where it stands, who its core customers are (if you're reading this, you're probably one of them ;), and much more. It's been an interesting year as we've come to realize just how integrated our company and its website into the world of internet fabric sales, DIY-ers, Mom-and-Pop shops, designers, and many others. We've got a great core customer base and we just want you all to know that we greatly value your continued patronage, feedback and all the other random bits and pieces we hear and receive from you all.

One of the great things about running an internet-based store, rather than retail, is the flexibility it offers the company in its operations. Early in our operation, we experimented with a number of different methods for nearly every aspect of our operation. But at least one area that's remained consistent is our commitment to serving you, our customers, as best we can. We totally pride ourselves on this and think it's one of the qualities that keeps so many of you coming back, so regularly and consistently.

Regardless of anyone's reasons to continue shopping with us, it's been a real pleasure to continue serving you all and we look forward to the years to come as we continue to explore new avenues for growth and fulfillment of your fabric needs.